Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Here in Cyril Labs we understand that the user experience is the most important factor to achieve quality content and higher ranking. In this 4 part series we will discuss how we can achieve that.

In part 4 of 4 we will discuss:

What Should SEOs be Asking: How Do I Optimize My Site for Users?

It’s often a hard sell to marketing departments to give away tons of free information and not capture potential leads right away. It feels like you’re throwing away perfectly good money. It’s an SEO’s job to convince the other marketers on the team that optimizing your sites for user experience and intent is the smartest way to build a trusted digital presence, promote your brand, and find the most qualified leads for a sales team.

Sometimes it’s hard work for companies to accept that not all prospects are the best prospects for them. We think that if we could just talk to someone, we can convince them that they need our product or service. And we optimize our websites that way, too. If we can just get them on our website, we can get them in the funnel.

Instead, we should be taking a cue from Google and trying to provide the best, most correct and thorough answer based on what the user is actually looking for.

Read the original article here.