Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Here in Cyril Labs we understand that the user experience is the most important factor to achieve quality content and higher ranking. In this 4 part series we will discuss how we can achieve that.

In part 3 of 4 we will discuss:

Use Real Data for User Experience Optimization

There are so many factors that work together to determine how a site is ranked, that bounce rate, time on page, and pages per session alone won’t get you to the top of a SERP or send you to the second page. But when we look objectively at data like these three factors, we can see how well we’re serving the users on our site. This is the first step in determining how to optimize for user experience conversion–to look at your real life data, not just the vanity data.

The next steps are to optimize your site based on that data, test your hypotheses for a reasonable period (no, a week or so won’t do), and make changes based on the ACTUAL data (not the data you wish had come through). It’s ok for a test to fail as long as you take what you’ve learned from it and move forward.

Read the original article here .