Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Here in Cyril Labs we understand that the user experience is the most important factor to achieve quality content and higher ranking. In this 4 part series we will discuss how we can achieve that.

In part 2 of 4 we will discuss:

Stop Optimizing for the “Imaginary Audience”

So many times, digital marketers find themselves optimizing their sites for themselves. We think, “My product/service is great. It’s for everyone. I love it. Let me tell you why I think it’s awesome.” Michael Aagaard, Senior Conversion Optimizer at Unbounce, called this “marketing to an imaginary target audience.” We let our idea of what we think users want to get in the way of what they actually want.

A great way to avoid this is to stick to the data that your site analytics provide. By looking at your current bounce rate, time on site, and pages per session, you can see where your user journey drops off, what keywords you might be going after that you don’t necessarily need to, what mediums bring in the most qualified leads, and more. Having an attribution tool, like call tracking software, can help with the kinds of data that online analytics can’t track.

Read the original article here .