New technologies debuted by LG at press conference of CES 2018. All ads leaned to Smart home so LG’s ecosystem show its abilities that most of them powered by artificial intelligence.
So LG uses this case at CES to market for their technologies and projects. So marketers should determine how to begin that’s mean your brand have to be equipped to create an ecosystem, regardless of your industry. But first you should be aware with that your service and product connected to complement each other to support user experience.
But creating a branded ecosystem with a customer in mind is so difficult, cause that if the products and services are disunited and the customer has bought into one piece of the ecosystem, but not all thing, this leads to decreasing the user experience.
As marketers start building upon and work to stay ahead of these arising trends and technologies , the Internet options , voice search, and growing AI-powered capabilities, all these are some questions to ask until they are answered in a way that only enhances the user experience, even if they can’t buy into an entire ecosystem.
Marketers have to think about the ways brands can build a suite of products and services with complementary connectivity at this sort. So that try to do with the user in mind, due to provide the market with a new products powered by AI technology.
