Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars?
They go down in history as the biggest marketing mistakes of our time. It’s hard to move on when you’re being cited as the example of what not to do, huh?
We looked into the biggest mistakes from many popular brands — but glossed similar instances of faux pas from smaller companies, because, well, we don’t want to hurt the up-and-comers.
Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don’t repeat these mistakes yourself.
8 Legendary Marketing Mistakes to Avoid Replicating at All Costs
- Guerilla Marketing Without Due Diligence
- Tone Deaf Tweets
- Lackluster New Logos
- Losing Sight of Loyal Customers
- Being Too Speedy With Sends
- Promising Free Stuff — and Running out of It
- Fixing Something That Isn’t Broken
- Getting Lost in Translation
Read more about each of them from the original article here.
